AI in B2B Marketing & Sales: The Need for an Adoption Framework
Unlock the power of AI in B2B marketing and sales with a structured AI adoption framework. Minimize risks and drive success in your B2B strategies.
Resources
Stealth: Scoring for Success: How a financial services firm optimized their lead scoring
Discover how a international network of public accounting, tax, and advisory companies, overcame lead management challenges by implementing scoring solutions. This allowed them to align sales and marketing efforts, prioritize leads, and deliver personalized content effectively.
Sana Commerce - How Sana Commerce approached GDPR compliance
Learn more about how Sana succesfully launched a GDPR compliant Preference Center.
Why Email Duplicates Matter
Why exactly should you be concerned about email duplicates? Well, there’s a number of reasons, and this blog post dives into five of them, as well as a few questions to help you start tackling your duplicates problem.
thyssenkrupp - Copper and Brass Sales - Abandoned Carts Program
Learn more about how CBS used data from their webshop to adress abandoned shopping carts.
Planon - The Power of Automation for Data Management
Gain insight into how Planon enhanced their process efficiency by integrating RingLead and discover more about the challenges and benefits of implementing effective data management strategies.
Conversational Marketing: Reporting
In the fourth and final video in this series, Ellen discusses how you can report on the success of your conversational marketing efforts.
Conversational Marketing: Defining Chat Structures
In this third video, Ellen dives deeper into what you can do with all of your ideas regarding Conversational Marketing. We are going to take a look at how to narrow your ideas down and how to get started with your conversational framework.
Conversational Marketing: Setting Goals
This is the second video in a series of four. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her knowledge on conversational marketing and how to get started
Planon - Creating Commercial Excellence with Automatic Lead Routing
Learn more about how Planon implemented a solution that improved their data hygiene and automated their lead routing.
Create Business Value With Marketing Automation
When starting out with any marketing automation tool, one is faced with the challenge of delivering the ROI promised to upper management to justify the investment. But how can you demonstrate the success of your marketing automation initiatives without first identifying the use cases and what success looks like?
Your Roadmap to Marketing ROI
Adopting a new marketing tool, with all its impressive high-tech bells and whistles can be intimidating. A powerful marketing automation tool like Marketo Engage offers a vast variety of functionalities that can be applied in a multitude of ways to create custom processes that deliver on your business needs. So how can you get started with your marketing automation journey and ensure success?